Viral Marketing and How to Craft Contagious Content (Coursera)

Viral Marketing and How to Craft Contagious Content (Coursera)

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Descripción de “Viral Marketing and How to Craft Contagious Content (Coursera)”

Ever wondered why some things become popular, and other don’t? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products.

You’ll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, “Contagious: Why Things Catch On,” Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you’ll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

Syllabus

Week 1: What Makes Ideas Sticky?

Week 2: How Social Influence Shapes Behaviour

Week 3: The Power of Word of Mouth

Week 4: Social Networks

Especificaciones: Viral Marketing and How to Craft Contagious Content (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Jonah Berger

País

USA

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

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Viral Marketing and How to Craft Contagious Content (Coursera)
Viral Marketing and How to Craft Contagious Content (Coursera)

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