Understanding the Music Business: What is Music Worth? (Coursera)

Understanding the Music Business: What is Music Worth? (Coursera)

Añade tu reseña
Añadir a Mis FavoritosAñadido a tus favoritosEliminado de tus favoritos 0
Añadir para comparar

Descripción de “Understanding the Music Business: What is Music Worth? (Coursera)”

This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre.

The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories:

* The music business has collapsed

* Demand for music is expanding at the greatest rate in history

* Historic recording studios are closing at an alarming rate

* More people are making recordings than ever before

* Musicians usually lose money touring

* Musicians usually make money touring

* Major artist pulls songs off streaming services because they don’t pay fairly

* Major artist makes a fortune from streaming services

* People won’t buy records anymore

* Vinyl record sales are soaring

This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording.

Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music.

Especificaciones: Understanding the Music Business: What is Music Worth? (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Jen Gunderman

País

USA

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

7 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

User Reviews

0.0 fuera de 5
0
0
0
0
0
Write a review

Aún no hay reseñas.

Se el primero en opinar sobre “Understanding the Music Business: What is Music Worth? (Coursera)”

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Antes de enviar tu opinión, has de aceptar nuestra política de cookies y privacidad

Understanding the Music Business: What is Music Worth? (Coursera)
Understanding the Music Business: What is Music Worth? (Coursera)

Este sitio web utiliza cookies para un correcto funcionamiento. Si continúas navegando estás dando tu consentimiento para estas cookies y aceptas nuestra política de cookies, clic para más información.

ACEPTAR
Aviso de cookies
Comparar artículos
  • Total (0)
Comparar
0