Search Engine Optimization Fundamentals (Coursera)

Search Engine Optimization Fundamentals (Coursera)

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Descripción de “Search Engine Optimization Fundamentals (Coursera)”

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Syllabus

WEEK 1

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

Graded: On-page SEO Review

WEEK 2

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

Graded: Off-site SEO Review

WEEK 3

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.

Graded: Technical SEO Review

WEEK 4

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

Graded: Keyword Theory & Research Review

Graded: Analyzing Website Rankings and Recommendations to Improve Its Position

Course 2 of 6 in the Search Engine Optimization (SEO) Specialization.

Especificaciones: Search Engine Optimization Fundamentals (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Rebekah May

País

USA

Nivel, duración y fechas
Nivel

Principiante

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

1-3 horas/semana

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

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Search Engine Optimization Fundamentals (Coursera)
Search Engine Optimization Fundamentals (Coursera)

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