Optimizing a Website for Search (Coursera)

Optimizing a Website for Search (Coursera)

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Descripción de “Optimizing a Website for Search (Coursera)”

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.

You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Optimizing a Website for Search is course 3 of 6 in the Search Engine Optimization (SEO) Specialization.

This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in internet marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

Especificaciones: Optimizing a Website for Search (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Rebekah May

País

USA

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

2-3 horas/semana

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final de pago

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Optimizing a Website for Search (Coursera)
Optimizing a Website for Search (Coursera)

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