Leadership Through Marketing (Coursera)

Leadership Through Marketing (Coursera)

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Descripción de “Leadership Through Marketing (Coursera)”

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Course 4 of 6 in the Organizational Leadership Specialization

Syllabus

WEEK 1

Leading Strategy with a Customer Perspective with Gregory Carpenter

In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.

Graded: Module 1: Leading Strategy Assessment

WEEK 2

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.

Graded: Module 2: Leading Strategy Assessment

WEEK 3

Leadership’s Role in Analytics with Florian Zettelmeyer

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Graded: Module 3 Quiz

WEEK 4

A Working Knowledge of Data Science with Florian Zettelmeyer

Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.

Graded: Module 4: Red Case

Especificaciones: Leadership Through Marketing (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Florian Zettelmeyer Greg Carpenter Sanjay Khosla

País

USA

Nivel, duración y fechas
Nivel

Intermedio

Fecha

10/05/2020

Duración

4 semanas

Tiempo necesario

1-2 horas/semana

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final de pago

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Leadership Through Marketing (Coursera)
Leadership Through Marketing (Coursera)

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