Introduction to Social Media Analytics (Coursera)

Introduction to Social Media Analytics (Coursera)

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Descripción de “Introduction to Social Media Analytics (Coursera)”

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

Partnering with a leading social media listening platform, this course provides learners with the foundational skills of social media listening including the creation of monitors and common social media metrics. Moving beyond social media listening, this course shows learners how social media data can be used to provide insights into market structure and consumers’ perceptions of the brand. Learners will have the opportunity to assess data and discern how to “listen” to the data by watching video lectures and completing activities, practice quizzes, discussion boards, and peer assessments.

Who is this class for: Prerequisites: It is recommended that you complete the “Meaningful Marketing Insights” course offered by Coursera before starting this course. Learners should have the ability to extract information from the data available and make meaningful insights, understanding of regression methods, and basic knowledge of Microsoft Excel.

Course 5 of 6 in the Foundations of Marketing Analytics Specialization.

Syllabus

WEEK 1

Basics of Social Media Listening

This module will address how to evaluate social media messaging and data.

Graded: Social Media Listening

WEEK 2

Opinion Science and Dynamics

This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.

Graded: Opinion Science and Dynamics

WEEK 3

Crimson Hexagon Walkthrough

*Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.

Graded: Social Media in Action

WEEK 4

Applying Analytics to Social Media Activity

This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.

Graded: Shifts in Social Media Volume

Especificaciones: Introduction to Social Media Analytics (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

David Schweidel

País

USA

Nivel, duración y fechas
Nivel

Intermedio

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

No informado

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final de pago

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Introduction to Social Media Analytics (Coursera)
Introduction to Social Media Analytics (Coursera)

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