Healthcare Entrepreneurship: Taking Ideas to Market (Coursera)

This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You’ll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property.

This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on ‘pitching’ skills – what’s involved in pitching well, what content should you include, how can you best deliver a pitch.

You’ll come away from this course with strong insight into the importance of protecting an innovation’s intellectual property, able to identify IP processes and challenges, and able to confidently pitch an innovation.

Course 2 of 3 in the Global Health Innovations Specialization.

WHAT YOU WILL LEARN

Compare and contrast the systems and processes supporting the investment and protection of healthcare innovation to navigate innovation journeys.

Syllabus

WEEK 1

INVESTING IN INNOVATION

You will learn about intellectual property (an introduction), the innovation landscape within the UK and how that compares with other settings, and what translational research is and the controversies associated with the definition.

WEEK 2

INTELLECTUAL PROPERTY – PROCESSES AND PROBLEMS

You will learn about intellectual property in more detail including how this applies to frugal innovations, what compulsory licensing is, and when and how you should apply for intellectual property.

WEEK 3

SECURING FUNDING FOR INNOVATION

You will learn about the different types of funding available to innovators including grants, awards and investors (angel or venture capitalists), the different types of organisations (e.g. for-profit vs non-profit), and the issues and challenges that surround funding.

WEEK 4

PITCHING YOUR INNOVATION

You will learn best practices in relation to pitching including what content to include and how best to deliver a pitch.