Entrepreneurship (Coursera)

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world’s largest market: China.

Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

Who is this class for: This course is for individuals who want to do business in China, including selling products and providing services to Chinese consumers, starting a business, or establishing a direct investment project in China.

Course 3 of 4 in the Doing Business in China Specialization

Syllabus

WEEK 1

Module 0: Course Preliminaries

This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!

Module 1: What Is Entrepreneurship?

In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.

Graded: Week 1 Quiz: Intrapreneurs Vs Entrepreneurs

WEEK 2

Module 2a. Innovation And Creativity

In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it.

Module 2b. Market Validation

In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them.

Graded: Week 2 Quiz: Market positioning

WEEK 3

Module 3. Business Plan

In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan.

Graded: Week 3: Business Model Canvas

WEEK 4

Module 4. Startup Financing

In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup.

Graded: Week 4: Business Presentation

Supplementary Materials