Engagement & Nurture Marketing Strategies (Coursera)

In this third course in the Social Marketing Specialization – “The Engagement & Nurture Marketing Strategies” – you will learn two of the most effective social strategies used by organizations today. You’ll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.Additional MOOC 3 faculty include:

* Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt)

* Stanford Smith (CEO, Pushing Social)

* Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios)

* Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

Syllabus

Week 1: Social Strategy Overview

Week 2: Engagement Strategy

Week 3: Nurture Marketing Strategy

Week 4: Developing a Great Blog

Engagement & Nurture Marketing Strategies is course 3 of 6 in the Social Media Marketing Specialization.

In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate. While the Specialization sequence and Capstone Project is a paid service, each of the individual MOOCs can be taken for free. To enroll in any single MOOC free of charge, click on the following course to navigate to its enrollment page: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.