Digital Marketing Channels: Planning (Coursera)

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

Course 5 of 6 in the Digital Marketing Specialization.

Syllabus

WEEK 1

Course Overview and Optimizing Your Digital Assets

In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.

WEEK 2

Online and Video Marketing

In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video.

WEEK 3

Social and Email Marketing

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and the effective campaign measurement.

WEEK 4

Putting It All Together for Your Digital Plan

In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.