Developing the Opportunity for Corporate Entrepreneurs (Coursera)

For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on:

• Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment;

• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;

• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and

• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Syllabus

Week 1: Introduction to Developing Opportunities for Corporate Entrepreneurs

Week 2: Thinking Entrepreneurially

Week 3: Seeing Entrepreneurially

Week 4: Acting Entrepreneurially

Course 1 of 5 in the Corporate Entrepreneurship Specialization.