Channel Management and Retailing (Coursera)

Channel Management and Retailing (Coursera)

Añade tu reseña
Añadir a Mis FavoritosAñadido a tus favoritosEliminado de tus favoritos 0
Añadir para comparar

Descripción de “Channel Management and Retailing (Coursera)”

Nowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management:

• The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others.

• The retail focus: a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

Stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process.

Channel Management and Retailing is course 3 of 5 in the Marketing Mix Implementation Specialization.

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization through one of two options: Either by helping a major company find solutions to real problems it is facing in the areas of the four P’s, or by running your own product through the marketing mix.

Especificaciones: Channel Management and Retailing (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Maria Teresa Aranzabal

País

España

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

User Reviews

0.0 fuera de 5
0
0
0
0
0
Write a review

Aún no hay reseñas.

Se el primero en opinar sobre “Channel Management and Retailing (Coursera)”

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Antes de enviar tu opinión, has de aceptar nuestra política de cookies y privacidad

Channel Management and Retailing (Coursera)
Channel Management and Retailing (Coursera)

Este sitio web utiliza cookies para un correcto funcionamiento. Si continúas navegando estás dando tu consentimiento para estas cookies y aceptas nuestra política de cookies, clic para más información.

ACEPTAR
Aviso de cookies
Comparar artículos
  • Total (0)
Comparar
0