Business Analytics and Digital Media (Coursera)

Business Analytics and Digital Media (Coursera)

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Descripción de “Business Analytics and Digital Media (Coursera)”

The explosion in digital media – web, social and now mobile – represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact.

The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

Course 2 of 6 in the Business Technology Management Specialization.

Syllabus

WEEK 1

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics.

Graded: Summative Assessment

WEEK 2

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools.

Graded: Summative Assessment

WEEK 3

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments.

Graded: Summative Assessement

WEEK 4

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools.

Graded: Summative Assessment

Especificaciones: Business Analytics and Digital Media (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Sudhir Voleti

País

India

Nivel, duración y fechas
Nivel

Principiante

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

No informado

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final de pago

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Business Analytics and Digital Media (Coursera)
Business Analytics and Digital Media (Coursera)

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