Building the Business Model for Corporate Entrepreneurs (Coursera)

Building the Business Model for Corporate Entrepreneurs (Coursera)

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Descripción de “Building the Business Model for Corporate Entrepreneurs (Coursera)”

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation’s I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course:

• Identifying how to create and deliver value for existing and future customers of the company;

• Learning how to extract value for the corporate venture in a sustainable fashion;

• Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and

• Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.

Syllabus

Week 1: Introduction to Business Modeling

Week 2: Customer Discovery and Customer Validation

Week 3: Customer Segmentation and Analysis

Week 4: Creating the Business Model for the Corporate Venture

Course 2 of 5 in the Corporate Entrepreneurship Specialization.

Especificaciones: Building the Business Model for Corporate Entrepreneurs (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Daniel Gordon

País

USA

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

Sin información

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

No informado

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

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Building the Business Model for Corporate Entrepreneurs (Coursera)
Building the Business Model for Corporate Entrepreneurs (Coursera)

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