Branding and Customer Experience (Coursera)

Branding and Customer Experience (Coursera)

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Descripción de “Branding and Customer Experience (Coursera)”

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework – adapted from Customer Journey Mapping – for focusing and organizing students’ thinking about the operational implications of their branding projects.

Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.

Course 4 of 4 in the Branding: The Creative Journey Specialization.

Course Syllabus

WEEK 1: Converging on a Common Definition for CX

WEEK 2: Customer Journeys as the Lens for Brand Experience

WEEK 3: Aligning Brand and Customer Experience across all touch points

WEEK 4: CX relationship with Employee Experience, Outsourcing and Ethics

WEEK 5: THE CAPSTONE PROJECT

Especificaciones: Branding and Customer Experience (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Michael Thompson

País

España

Nivel, duración y fechas
Nivel

Intermedio

Fecha

04/05/2020

Duración

5 semanas

Tiempo necesario

2-3 horas/semana

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

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Branding and Customer Experience (Coursera)
Branding and Customer Experience (Coursera)

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