Advanced Content and Social Tactics to Optimize SEO (Coursera)

Advanced Content and Social Tactics to Optimize SEO (Coursera)

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Descripción de “Advanced Content and Social Tactics to Optimize SEO (Coursera)”

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Course 4 of 6 in the Search Engine Optimization (SEO) Specialization.

Syllabus

WEEK 1

Introduction

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the “do’s and don’ts” of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

WEEK 2

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.

WEEK 3

Influence Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!

WEEK 4

Creating World Class Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?

Especificaciones: Advanced Content and Social Tactics to Optimize SEO (Coursera)

Curso ofrecido por
Disponibilidad

✔ Disponible

Plataforma

Universidad

Impartido por

Eric Enge

País

USA

Nivel, duración y fechas
Nivel

No informado

Fecha

04/05/2020

Duración

4 semanas

Tiempo necesario

1-3 horas/semana

Idioma del curso
Idioma vehicular

Inglés

Subtítulos

Inglés

Exámenes y Certificados
Certificados

Certificado de Pago

Exámenes/Proyectos

Con Examen/Proyecto Final

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Advanced Content and Social Tactics to Optimize SEO (Coursera)
Advanced Content and Social Tactics to Optimize SEO (Coursera)

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